Influencer Marketing ROI Measurement Frameworks
Choosing the wrong attribution model can hide influencer marketing's true impact on sales.
Cora Ford
Correspondent
Cora Ford is a correspondent at On Influencer Tech covering influencer marketing strategy. Based in Barcelona, Cora has written for On Influencer Tech since 2023.
1 story · Barcelona
Choosing the wrong attribution model can hide influencer marketing's true impact on sales.